I am excited to inform you that today we formally announced a multi-year, strategic alliance with NBC Sports.  The partnership involves a number of variables, including an annual television series (5 races per year on NBCSN; World Championship on the NBC broadcast channel; several re-airs on NBCSN and regional sports networks (RSNs)), marketing/promotional support for both tune-in and turn-out, international television licensing of that series and sponsorship sales.  Additional information regarding the relationship may be found in the official press release found here:

The announcement is the culmination of a goal set by Joe for Spartan at the outset of its creation, a goal realized largely by ensuring that Spartan provided a best-in-class obstacle racing product globally.  The collective efforts of our team should be applauded in this accomplishment, and the show is something in which I hope all of you take great pride and ownership.


Kenneth Koleyni
SVP, Corporate Development