SEATTLE, March 9, 2015 /PRNewswire/ — Oberto is expanding its partnership with Tough Mudder, and will launch heavy support with national TV advertising featuring the men’s and women’s winners of the 2014 World’s Toughest Mudder event.

The new national television spots featuring Vitale and Tough Mudder will both break today across top-tier cable networks.  All marketing will continue to target Oberto’s core physical active lifestyle snacker demographic, underscoring the benefits of its natural, high-in-protein Oberto Beef Jerky products, and drive home its core brand mantra:  “You Get Out What You Put In.” The mantra serves as a rallying cry to consumers to put great fuel into their body, including lean protein such as Oberto Beef Jerky, in order to get “the best” out.



“Lean protein has become the craze with everyone from professional athletes to active Americans looking to stay physically fit.  With our new Spring marketing efforts, Oberto is continuing its mission to change the traditional perception of beef jerky, while showcasing the benefits of our all natural, high-in-protein Oberto Beef Jerky,” said Dave Lakey, Vice President of Marketing at Oberto Brands.  “Since being introduced last year, our ‘You Get Out What You Put In’ brand message has resonated with consumers.  With it, we have further solidified our position as the #2 player in jerky.”



Oberto Goes To The Extreme With Tough Mudder
This Spring will also see Oberto return to the world’s premiere obstacle course series, Tough Mudder.  In its second year as the Official Beef Jerky of Tough Mudder, Oberto will launch a multi-tiered effort to directly connect to the hundreds of thousands of active-lifestyle individuals who annually take part in the extreme challenges as well as magnify its affiliation with this red-hot obstacle circuit on a national level.  To that end, Oberto has enlisted 2014 World’s Toughest Mudder Champions Amelia Boone and Ryan Atkins.  Each will be featured in all-new “Little Voice In The Stomach” spots that show them racing through Tough Mudder obstacles and the call out from their “little voice” for high-in-protein Oberto Beef Jerky.

“The Oberto partnership is helping us continue to grow our global team of Mudders through shared experiences and active lifestyles,” said Jerome Hiquet, CMO, Tough Mudder. “Tough Mudder and Oberto share values of teamwork and fun, and the opportunity to reach new audiences through a national television ad is a big step for our brand.”

On site at all U.S. and Canadian 2015 Tough Mudder events, Oberto will have a whale of a presence – literally – as Oberto and Tough Mudder have teamed up to introduce an all-new obstacle: The Oberto Beef Jerky “Beached Whale.”  Participants will need to protein up to conquer the Oberto Beef Jerky “Beached Whale,” an enormous inflatable that will require team members to help each other to successfully scale this massive challenge.  Additionally, Oberto will implement on-site sampling and fan engagement activities at each event. The “Beached Whale” made its first appearance at the Gulf Coast event in Florida this past weekend.

For more information about Oberto or for details on its new national campaign, visit, Oberto on Facebook — and Oberto on YouTube –

About Oberto Brands

Family owned Oberto Brands is the nation’s leading all-natural jerky snacks company founded by Constantino Oberto in 1918. The company’s products are found in all retail channels and online at The company’s brands include Oberto All-Natural Jerky, Pacific Gold, Lowrey’s and Oberto Classics.


Full press release: PR Newswire