In August of 2016, Conquer the Gauntlet announced via their Facebook page the creation of Conquer Fitness. The facility will be opening in January 2017. Conquer Fitness is owned by the Mainprize Family owners of Conquer The Gauntlet race series. Conquer Fitness will launch their OCR/Ninja/General fitness gym in their hometown of Tulsa, Oklahoma.
Yesterday, Sports Business Journal/Sports Business Daily reported that Tough Mudder is looking to expand into gyms in 2017. According to the news source, Will Dean said during a panel discussion a SportsBusiness Journal conference that "Tough Mudder will launch a chain of fitness boutiques in the U.S. in 2017".
I just got home from Unleashed Obstacle Fitness & Functional Training Center. I am sweaty, dirty and even bloody. My EVERYTHING hurts; in a good way. The plan was to drive two hours from central Connecticut to Unleashed in Rhode Island and spend a couple hours improving my obstacle skills. The reality is that I am now an Unleashed fanatic after spending nearly 8 hours there today.