Tough Mudder and Spartan Race: Experience vs Identity marketing

By |June 29th, 2016|

I will admit I have never once worn my Tough Mudder t-shirts. Some found their way into my mother’s closet. Some were gifted to students. Others donated to Value Village.Spartan gear on the other hand continues to prosper. Shorts, t-shirts, shoes, sweaters. I never thought twice of throwing on a piece of Spartan gear to go to the gym. Some Spartan shirts were carefully chosen (an old Ultra Beast t-shirt worn to a Spartan Sprint or Super creates just the right amount of psychological warfare).