The Dirty Dash racing series recently brought their 5k fun run to the New England area for the first time. Leading up to the event, a few other national races of similar ilk had fallen on tough times. The female only Dirty Girl race series, which held 50 events last year, cut that number in half for this year and recently cancelled a few upcoming races. The 5k Foam Fest that was affiliated with the same company as Dirty Dash also announced that they were closing its doors. This led to speculation on social media that the Dirty Dash race was in jeopardy. However, about a week before the scheduled event, we received an email with race logistics which quelled some of the fears.
In the ultimate of brand synergies, Reebok (finally) takes some steps to more closely align two of the biggest fitness advocations in the world, in one place, at one time. Of course you know I'm talking about CrossFit and Spartan Race, as I'm sure you read the subtitle above.