Let's talk about the brands that are the bedrock of OCR. As the sport has grown over the last 3-4 years, one thing has stood out: there are a few brands that are the biggest and best - the Chili's or Chipotle of the sport; you always know (within reason) what you're going to get when you show up. You're not going to be (too) surprised with the event, as there reputation of quality precedes them.