Yesterday, Sports Business Journal/Sports Business Daily reported that Tough Mudder is looking to expand into gyms in 2017. According to the news source, Will Dean said during a panel discussion a SportsBusiness Journal conference that "Tough Mudder will launch a chain of fitness boutiques in the U.S. in 2017".
TomTom announced today their commitment to obstacle racing, one of the fastest growing sports in America, becoming the essential way to train for Reebok Spartan Race. Like the 4.5 million-strong Spartan community, TomTom is continually pushing boundaries and discovering new territory in a fun, bold and adventurous way to help people reach their goals.
Organizing and starting your own event takes a lot of work - so you'd better be ready. We have some tips and plenty of things to consider if you're looking to step up and put on an event of your own.