Spartan has announced a new nutrition partner for the 2020 season. Vejo Inc will not only be the partner for Spartan but also be bringing a co-branded starter kit to the market.

“Spartan’s health-conscious community is always training for the next race and looking for the on-the-go, peak performance solutions that Vejo can provide,” said Todd Montesano, Senior Vice President of Partnerships and Entertainment at Vejo. “With a variety of blends and more in development, Vejo can help racers get through the obstacles of their day, whether on or off the course.”

The press release is as follows:

Spartan, the world’s largest obstacle course race (OCR) and endurance brand, today has named Vejo Inc., the personalized nutrition company, the Official Mobile Blender and Nutrition Partner of Spartan. This partnership encompasses a Spartan co-branded Starter Kit as well as onsite branding and activations, bringing together two brands dedicated to performance and living a healthy lifestyle.

Racers and spectators can expect to see Vejo featured throughout Spartan race events in the U.S., Germany, and Austria. Onsite activations will feature the Vejo Airstream, where participants and fans can try multiple Vejo blends, put them to the test on the course, and see the company’s flagship pod-based smart blender in action.

“We’re excited to partner with Vejo, an innovative nutrition and wellness company that shares our values for healthy, optimized Spartan living,” said Ian Lawson, Vice President of Global Partnerships at Spartan. “We look forward to working with Vejo to provide their groundbreaking customized Vejo and Vejo Plus plans to our global fitness community.”

In addition, Vejo’s in-house doctors and nutritionists will create an exclusive Spartan Starter Kit with custom Spartan Lifestyle Pods and Spartan Performance Pods, which racers and spectators in the U.S., Germany, and Austria can purchase onsite or online. Vejo’s blends contain a mix of fruits, vegetables, superfoods, and supplements to maximize nutritional value, taste, and performance.

“Spartan’s health-conscious community is always training for the next race and looking for the on-the-go, peak performance solutions that Vejo can provide,” said Todd Montesano, Senior Vice President of Partnerships and Entertainment at Vejo. “With a variety of blends and more in development, Vejo can help racers get through the obstacles of their day, whether on or off the course.”