Getting sponsored is an awesome feeling. However, most people have mismanaged expectations. The bottom line is your sponsor will provide you with product or entry to things that costs them little to no money. Their return on investing in you needs to be greater than the cost. Otherwise, it is not worth it to them. So if you are expecting your local gym to pay you hundreds of dollars just for exercising at their location, you need to adjust those expectations.
As athletes get sponsored, people start asking, “Why am I not sponsored?” Over the next couple of articles, I will explore this question and other aspects of sponsorship. If you are a lower end of the pack, age grouper, I encourage you to stay with me because I think some of this will be eye opening and the final article in this series will have some lessons that you can take away to improve your race performance.