Last week, Facebook was a blaze with comments after obstacle race company The Urban Trails took over the old BattleFrog Series facebook and other social assets last Wednesday afternoon. BattleFrog ceased operating a few months ago and sold off all the assets. The Urban Trails which held one event in 2015 acquired Battlefrog’s social assets and rebranded the facebook page last Wednesday. Last Wednesday saw a flood of comments on the Facebook page and a fair amount of confusion. Urban Trails put out this statement:
The Urban Trials series of obstacle races announced the acquisition of tangible and intangible assets from the recently closed BattleFrog Series.
“I’m pleased to announce The Urban Trials has acquired a significant amount of assets from the BattleFrog Series, which ended its operations at the end of 2016,” said Daryn Hillhouse, CEO, and founder of The Urban Trials. “This acquisition allows us to expand our vision of staging an incredible, mass participation, family-friendly, obstacle fun run series, and we look forward to welcoming all the BattleFrog fans to the Urban Trials brand.”
The negotiations with BattleFrog management were conducted by Mr. Hillhouse and Garnet Heraman, an Urban Trials board member and strategic advisor. “The acquisition includes tangible assets such as state-of-the-art aluminum obstacles, as well as certain intangible assets such as the BattleFrog Facebook company page,” said Mr. Heraman. “This gives us a great head start on establishing a national footprint in 2017.”
Mud Run Guide recently sat down with Daren Hillhouse to take more about this new event, the acquisition from BattleFrog and how they are incorporating technology into racing.