With a tagline of “Fitness Reimagined,” Tough Mudder legendary emcee and Tough Mudder Bootcamp Creative Director Eric “ERock” Botsford has developed a way of fitness that centers around teamwork and high-intensity training.
What could you possibly expect for the season finale of the Spartan Race Stadion Series in San Francisco? Beautiful weather? All sorts of Spartan Pros toeing the line? A lot of large checks?
Kyle McLaughlin was no stranger to the Tough Mudder team over the years, and when they were looking for a brand refresh, he was the prime candidate to take the reins.