With a tagline of “Fitness Reimagined,” Tough Mudder legendary emcee and Tough Mudder Bootcamp Creative Director Eric “ERock” Botsford has developed a way of fitness that centers around teamwork and high-intensity training.
Last July, Janice Ferguson was selected to compete on CMT’s reality show, Steve Austin’s Broken Skull Challenge. Ferguson an experienced obstacle racer, CrossFit athlete, coach, gym owner, and endurance athlete shares her experience on the show as well as shares tips for those looking to compete on the upcoming season.
In the ultimate of brand synergies, Reebok (finally) takes some steps to more closely align two of the biggest fitness advocations in the world, in one place, at one time. Of course you know I'm talking about CrossFit and Spartan Race, as I'm sure you read the subtitle above.