Yokohama Tire ‘Goes Strong’ as Official Tire of U.S. Spartan Race

By |February 8th, 2017|

Yokohama Tire Corporation, a leading global tire manufacturer, has teamed up with Spartan Race, to highlight its GEOLANDAR® line of light truck tires. Yokohama signed a multi-year sponsorship agreement and is now the “Official Tire of the U.S. Spartan Race,” an exclusive branding designation at select obstacle course races across the U.S. in 2017, including the five Spartan Race U.S. Championship Series events that will air on NBC Sports Network and the 2017 Reebok World Championship on NBC.

Sponsorship Part 5: “What if I am the 99%?”

By |December 29th, 2015|

Hopefully, some of you are still with me through this series of articles. If you read the previous articles and think none of this applies to me, I am one of the 99%. Not my article but anyone who does not recognize the importance of 99% of the people that show up at each event is missing something big.

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