Gameface Media Signs On to Provide Free Event Photos to Tough Mudder Participants Worldwide

Boston, MA – August 20, 2014 – Gameface Media today announced that it has partnered with Tough Mudder to provide free photos to all participants in Tough Mudder events worldwide. Tough Mudder is a pioneer of the fast-growing obstacle course market and is regarded as “Probably the Toughest Event on the Planet.” Gameface Media was founded in late 2012 and has quickly grown to become the largest provider of free sporting event photos in the world.

“For our participants, Tough Mudder presents both a significant challenge and an incredible experience that’s shared with their teammates,” said Alex Patterson, VP of Brand at Tough Mudder. “Gameface lets our participants share their Tough Mudder stories through social media and relive their experience many times over.”

Designed by a former member of the British Special Forces, Tough Mudder events have attracted 1.5 million participants from around the world. Gameface Media will showcase the event’s core values of all-around strength, stamina, teamwork and mental grit with free images of participants tackling obstacles in events worldwide. These images will be made available for download and online sharing shortly after the event’s completion through Gameface’s technology platform.

Through a trial run at a recent Tough Mudder event, Gameface Media was able to provide more than 112,000 branded photographs to MET-Rx, a leading provider of high-protein sports nutrition products and the official bar sponsor of Tough Mudder. The photos from just one event generated more than 712,000 Facebook impressions and drove more than 11,000 unique visitors to the MET-Rx Facebook page and photo website. If Tough Mudder participants were required to purchase these photos under a more traditional event photo model, it would have cost them a total of more than $500,000.  Instead, MET-Rx was able to deliver that value to loyal Mudders and the engagement produced thousands of new fans for MET-Rx on Facebook.

“We were extremely pleased with the results from Gameface Media’s images,” said Patrick Cornacchiulo, Vice President of MET-Rx. “Working with Gameface Media enabled us to provide MET-Rx fans with an amazing takeaway that they can – and want to — share. We are making our current and prospective customers the stars of their own social profiles and are happy to see them engaging with our brand in such a positive way.”

“Tough Mudder participants have been sharing their photos in record numbers on social media,” said Gameface Media CEO David Lavallee. “For brands like MET-Rx, this engagement allows participants to promote their involvement with the brand in a very authentic and legitimate way. They sample terrific MET-Rx products at the event and then extend their engagement with the brand on social media once they get home.”

 Find your Tough Mudder  event here

About Tough Mudder

Tough Mudder LLC was founded in 2010 by Will Dean and Guy Livingstone. Considered “Probably the Toughest Event on the Planet,” each Tough Mudder endurance challenge tests participants’ toughness, fitness, strength, stamina, mental grit and teamwork. This year, Tough Mudder will host more than 60 events in seven countries. For the schedule of event dates and locations, visit


About MET-Rx®
MET-Rx has dedicated over 20 years of research to developing the best workout fuel possible.  MET-Rx focuses on the power of protein to help enhance workouts. With MET-Rx’s continued innovation and dedication to helping athletes reach their goals, it is no wonder why MET-Rx is the Champion for the Legit Strong.


About Gameface Media

Gameface Media is the largest provider of free sporting event photos in the world. Gameface enables brands to make a deep connection with event participants by providing free photos of them participating in obstacle races, triathlons, running races, golf, skiing and youth sports. Our social media technology drives participants to an advertiser's website or Facebook page where they may be greeted with customized offers aimed at immediate conversion of these visitors into customers. The photos, branded with the company's logo, may be downloaded, saved and shared on social media outlets for free. Because Gameface Media provides all of the technology and professional photography services that enable this experience, the brand company is not required to send printed promotional materials, tents, staff or samples to the event site.



Tim Morin

Breakaway Innovation Group


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