Growing Beyond Traditional Running, Dec. 1 to 4, 2015, Austin, Tex.  

AUSTIN (July 27, 2015) – Running is one of the most popular fitness activities in North America, but it's not necessarily practiced in a straight line. While marathons, particularly half-marathons increase in popularity, so does Obstacle Course Racing (OCR), which The Running Event (TRE) will examine in a new Experiential Zone adjacent to the main hall of the Austin Convention Center, Dec. 1-4, 2015.

The 10th anniversary of the TRE conference and trade show, produced by Formula4 Media, will also identify the critical issues facing runners and running specialty retailers today. An estimated 900-plus specialty retailers from around the world representing 400-plus store locations, will travel to Austin to learn from retail experts and see the latest products from over 300 exhibitors including the major shoe, apparel, accessory and sports technology brands. In all, over 3,000 industry professionals are expected to attend.

Elite OCR competitors will use a specially constructed indoor obstacle course on Wednesday, Dec. 2, to illustrate how retailers can grow their businesses and attract a new breed of runners. The TRE Experiential Zone will also feature hands-on use of other sports products which will be announced shortly.

For running specialty retailers, TRE is the year's best opportunity to see new products in  advance, while interacting with industry and business thought leaders, international brands and exciting emerging companies. The Running Specialty Hall of Fame, sponsored by the Independent Running Retailer Association (IRRA), will hold its induction ceremony at TRE;

the Indie 5K is back, this time joined by The North Face Sunrise Trail Run at Ladybird Lake; TRE 2015 will host the 50 Best Running Stores in America awards sponsored by Competitor and Running Insight; and speakers for the event include Scott Stratten of Un-Marketing who will explain how to compete and win against big boxes and the Internet.

The new TRE Master Class, open to just 20 stores with $4 million-plus in annual sales, will focus on creating and managing personal wealth, building an organization that will insure long term success, and ensuring the best ideas are implemented. 

“The running market is massive,” said show director Troy Leonard. “But there are still many challenges facing retailers on the road to profitability. We'll exhibit the best apparel and gear, and host seminars featuring the best minds in the business to ensure our market keeps growing, and stays smart.”

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Retailers: Pre-registration begins Aug. 24, 2015

Exhibitors: Pre-register and secure hotel reservations on-line starting Sept. 21, 2015 

Go to:

Contact Information:

Manufacturers: Troy Leonard, show director,, 352 624 1561

Retailers:  Mark Sullivan,, 646 319 7878

Media: Jeff Blumenfeld, TRE director of communications,, 203 655 1600


The Running Event is one of the top 10 fastest growing trade shows in the country according to a 2013 analysis by Trade Show Executive magazine. It was the third consecutive year (2011, 2012, 2013) TRE made the list, the “Oscars” of the trade show industry. 

Formula4 Media, based in Great Neck, N.Y., was established in 2005 and produces one other trade show, The Running & Fitness Event For Women, which will be held again in Chicago in summer 2016. The company also produces seven publications: Footwear Insight, Outdoor Insight, Running Insight, Sports Insight, Team Insight, Textile Insight, and Trend Insight.  

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