Rakuten Viber, a calling and messaging app and Spartan have announced the creation of the “Spartan Viber Global Community” surrounding the 2019 Spartan World Championship Powered By Rakuten. The platform allows Spartan participants and fans from across the world to access exclusive content from top athletes and personalities in the sport. Rakuten Viber became the “Official Communications Platform” of Spartan when its parent company, Rakuten, entered into a multi-year “Powered By” partnership with the brand in 2018.
“Spartan has a passionate community of more than six million people across the world, and the Rakuten Viber channel will allow them all to access valuable content to help them eat, train and think,” said Spartan Founder and CEO Joe De Sena. “We're always looking for new ways to connect with our racers and fans to enhance their experience, and the Spartan Viber Global Community is an incredible platform to reach athletes from more than 50 countries as they prepare for race day.”
As athletes and fans gear up for the 2019 Spartan World Championship Powered by Rakuten September 28-29 in North Lake Tahoe, California, they can join the Viber community to unlock Q&As, training plans, nutritional tips and more from the top pros and minds in the sport of OCR. Throughout race weekend, the channel will also be populated with content including highlights and race updates. Plus, to celebrate the launch of the Global Community, the brands have created a dedicated sticker pack with Viber characters inspired by Spartan.
“As Spartan expands around the world, Rakuten Viber provides the perfect vehicle to directly interact with dedicated and diverse fans,” said Djamel Agaoua, CEO of Rakuten Viber. “Bringing people together around their passions is what Rakuten Viber does best. We're proud to serve the racers in a new and exciting way that helps motivate and encourage them in their journey.”
To join the community download the Viber app from your app store. Follow the directions for registering your phone. Use the search option in the corner of the screen and look for Spartan Global Community.