Spartan Race announced today a new partnership with Facebook's new Watch platform to bring more live race coverage beginning at the Reebok Spartan Race World Championships September 30 – October 1, 2017. Following the World Championships Spartan Race will continue to showcase live race coverage at a number of future events.
Spartan Race part of a growing number of sports organizations working with Facebook directly and incorporating Facebook Watch for live event coverage. Notably earlier this year CrossFit partnered with Facebook to provide live coverage during the weeklong CrossFit Games in Wisconsin. For the full press release see below.
Blood, sweat, athleticism and pure grit will stream exclusively on Facebook’s new Watch platform thanks to a partnership between Spartan and Facebook. The partnership will feature live streaming of men’s and women’s obstacle races (OCR) through the 2017 Spartan season, kicking off with the Reebok Spartan World Championship September 30 and October 1 in Lake Tahoe, CA. The broadcasts will be dynamically produced with multiple cameras, drone coverage, graphic packages, audio commentary, replays, and behind-the-scenes content.
“Spartan draws some of the world’s most talented athletes to obstacle racing to battle technical terrain and punishing obstacles, which creates fierce competition that is unlike any other broadcast sport,” said Spartan COO Jeffrey Connor.
“Producing live broadcasts of our races was a major focus for us in 2017 and an important part of Spartan and the OCR industry’s growth. Partnering with Facebook to stream our events exclusively on Watch will bring the action to sports fans across the globe, showcasing the pure grit of the fastest growing participation sport while helping Spartan spread its message of healthy transformation to a new audience of millions.”
In addition to broadcasting the race events, Spartan’s Facebook Live streams will feature interviews with competitors and major players in the industry along with a host of socially-driven content optimized for a mobile audience, including live-polling and real-time engagement. Spartan will also produce a weekly workout session exclusively for Facebook’s Watch platform. People can add this content to their watchlist by following Spartan LIVE.
“As a producer of lifestyle content that spans sport, nutrition and training, Spartan has more than five million Facebook followers and established television shows on NBC Sports Network and NBC primetime, which makes this partnership a natural next step as we expand our media programing,” said Spartan Founder and CEO Joe De Sena.
“The live streaming broadcasts of our events this year received tremendous views, averaging more than one million for each, and as we expand our Championship Series to more than 30 countries across the world in 2018, we’re excited to grow those numbers globally as we work with Facebook.”
Spartan’s militaristic-style obstacle races push the bodies and minds of competitors to the limit across miles of unforgiving terrain while they conquer signature obstacles such as the spear throw, bucket brigade and barbed wire crawl. Spartan is a leader in transforming obstacle racing into a mainstream endurance sport, having been the first brand to feature timing, rankings and a Global Championship Series. The 2017 Reebok Spartan World Championship is the pinnacle event of the obstacle racing season and features a field of elite athletes from more than 50 countries battling the mountainous terrain at Squaw Valley during the 16-mile “Beast” race for more than $100,000 in cash and prizes. This year’s event features a new World Team Championship, which will see coed teams of three from 25 countries facing off in a team-style competition.
Following the World Championship, Spartan plans to broadcast races in Atlanta (October 21), Dallas (October 28), Sacramento (November 11) and at AT&T Park in San Francisco (November 18), which is part of the Spartan “Stadium Series” that unfolds at the hallowed grounds of the most beloved ballparks across America.