inov-8 founder Edy bought back the sports company from Descente last year and has kept it under wraps while spearheading the design of a revolutionary new running shoe.
Adventurey, producers of the Obstacle Course Racing World Championships, announced today its partnership with Red Bull which will designate Red Bull as the Official Energy Drink of the 2021 OCR World Championships. “We are incredibly excited to partner with Red Bull for the seventh OCR World Championships,” said Adrian Bijanada, Adventurey CEO & Founder. “Red [...]
Additions of Outside Integrated Media, Outside TV, Gaia GPS, athleteReg, and Peloton Magazine cement the company’s position as the new center of gravity for active lifestyle consumers. Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the following acquisitions that significantly [...]
For the last five years, I’ve been doing an Ultra-OCR related charity events to raise money for Folds of Honor, scholarship money for children whose parents were killed or wounded in action. (You can check out some of the previous ones here 7 days in a row of OCR marathons, all 24 hour OCRs in [...]
Spartan Trail and Pacific Coast Trail Runs partner to host “Golden Gate Trail Classic” with endurance legend Dean Karnazes San Francisco's Golden Gate Bridge and Trails of Marin & Mount Tamalpais set the stage for North America’s only Spartan Trail World Championship event BOSTON (February 19, 2021) – Spartan® , the world’s leading endurance sports [...]
24-Hour “Spartan Ultra World Championship” to Unfold At Telluride Ski Resort in Mountain Village, Colorado – October 10-11
Conquer The Gauntlet was one of two brands regularly putting on events after quarantine in 2020 (the other being Savage Race). After putting on five events total in 2020, they are scaling back in 2021 for their 10th anniversary race and focusing on one massive celebration for the entire weekend near Tulsa, Oklahoma. Queen [...]
HYLETE brings their super soft and comfortable fabric design to the world of button-down shirts. The 88% Polyester, 12% Spandex shirt feels great, almost like silk. Despite being very comfortable, it looks similar to other dress shirts but feels much better.
VJ MAXx shoes providing the traction you need. VJ Shoes are known for their tag line #TheBestGripOnThePlanet and I think they backed it up with their XTRM model (read that review here or Ninja Warrior’s Amy “Magic” Pajcic review of the iROCK3s here). However, I wanted to see if the third shoe in [...]
The Continent’s Best Obstacle Course Racers Descend on North Lake Tahoe, CA for the 2021 Spartan North American Championship Presented by Yokohama New Location for Spartan’s North American Championship Brings Endurance Athletes to the Storied Mountains of Squaw Valley | Alpine Meadows BOSTON, Mass. (February 4, 2021) – Spartan®, the world’s leading endurance sports and [...]