30 Days - 10 Pounds. I'll be focused on calories and protein, not overly concerned with carbs, macros, timing, etc. The key word is simple. As you can see by the final numbers in this nutritional plan, this is a reduced calorie "diet" for 30 days. The food options are light on calories, and you can see by the meal choices I'm not starving myself by crash-dieting, I'm choosing healthy, low-calorie options and sensible portions of things I actually like to eat.