“Tough Mudder participants have been sharing their photos in record numbers on social media,” said Gameface Media CEO David Lavallee. “For brands like MET-Rx, this engagement allows participants to promote their involvement with the brand in a very authentic and legitimate way. They sample terrific MET-Rx products at the event and then extend their engagement with the brand on social media once they get home.”
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Off to Tweed, Ontario we go. The location for the Doomsday Race was at the Trudeau’s Park Resort about 20 minutes north of Napanee on Stoco Lake. This is a beautiful setting with a breeze coming off the water to keep racers cool. I had spoken with the Race Director a few weeks prior and he had some concerns with the amount of rain that they had been having, but he felt that they could accommodate the racers but may need to change some of the parking areas.
CTG is put on by Mainprize Industries LLC, a family company. David Mainprize and his brother Stephen, with his wife Courtney are incredible people. Their goal is to create an energetic, community atmosphere while still providing an extreme, intense, and competitive race. You get what you pay for and more.