OCR World Championship race organizer Adventurey announced this afternoon that they will be partnering with endurance nutrition company Veloforte for their 2019 event in London. Veloforte will provide nutrition for the race and will introduce a special energy bar for OCRWC racers, complete with souvenir packaging.

This year's OCR World Championship will take place in London from October 11th-13th. See the full press release below for more details.

It’s a perfect match: Adventurey and energy-bar maker Veloforte are teaming up again Oct. 11-13 for the 2019 OCR World Championships in London, where they will introduce the official OCRWC energy bar! Fortified with Veloforte’s award-winning, all-natural blend of balanced, recovery-inducing nutrients, the souvenir-style packaged goodies will be available in the village and at the hydration station in the finish line corral.

“Veloforte’s delicious 100 percent natural handmade creations and impressive dedication to the health and well-being of athletes have truly set a new standard in the racing community,” said Adventurey Partnerships Director Sandra Sawyer. “We are proud to be partnering with them again this year and, with their help, excited to be offering a powerful bar that perfectly complements the OCR World Championships brand. Our Veloforte OCRWC bars will help athletes’ bodies bounce back and recharge the right way!”

“We are genuinely delighted to be Partnering with Adventurey for the OCR World Championships again this year,” said Veloforte’s Co-Founder and Managing Director Steve Marson. “We offer the perfect real food pre, during and post race. Our Head Chef Lara has developed bars that are perfect for all forms of activity but they are incredibly well suited to Endurance Racing. Over winter we have been developing a whole range of new products that will be available for athletes before and during the Championships.”
For a sneak peek of the Veloforte product portfolio and to see why natural carbs, fiber and protein make all the difference when refueling the body, check out Veloforte’s impressive selection of whole fruit and nut bars and bites at https://veloforte.cc/.