SCOTTSDALE, Ariz. – As part of an agreement with ESPN, BattleFrog, the nation’s leading outdoor fitness event and obstacle race organizer, has secured the title sponsorship of the 45th Annual Fiesta Bowl. Featuring two at-large, top-ranked teams the game, now coined the ‘BattleFrog Fiesta Bowl,’ will be played on January 1, 2016, at University of Phoenix Stadium.

 

“The Fiesta Bowl is pleased to work with BattleFrog to present this year’s ‘BattleFrog Fiesta Bowl,’” said Fiesta Bowl Executive Director Mike Nealy. “BattleFrog’s commitment to creating unique and exciting events matches our desire to deliver one-of-a-kind experiences to fans each year.”

Bringing its own unique flare to Arizona for the game, BattleFrog will also be the title sponsor of the ‘BattleFrog Fiesta Bowl Fan Fest’ pregame party taking place on the Great Lawn at University of Phoenix Stadium prior to kickoff. Fans will be able to come together for the ultimate tailgate and get energized for the big game.

“We are thrilled to bring the BattleFrog lifestyle to Arizona as title sponsor of the Fiesta Bowl and Fiesta Bowl Fan Fest Pregame Party,” said BattleFrog CEO Ramiro Ortiz. “BattleFrog is about family, country, health, fitness and love of the outdoors. BattleFrog, You Gotta Live It. We will add a new and interesting flavor to the event and will use this as an opportunity to entertain Arizonans and showcase our lifestyle.”

This will be BattleFrog’s second foray into the college sports market with ESPN, on the heels of the popular “BattleFrog College Championship on ESPN,” which has been renewed for Season 2 and will premiere in the summer of 2016.

Ed Erhardt, President, ESPN Global Sales and Marketing, added:

“This is a fantastic opportunity to expose a cutting-edge brand and competition like BattleFrog to a passionate college football fan base. BattleFrog’s unique brand proposition is a great fit for a storied franchise like the Fiesta Bowl, which attracts a young, affluent audience – many of whom could be potential BattleFrog participants.”

Added Mr. Ortiz: “BattleFrog’s relationship with ESPN has helped take our brand to another level.  This opportunity to be associated with the 45th Annual Fiesta Bowl will mark a new and exciting chapter in the development of our company and the personality of our brand.”

Tickets to the BattleFrog Fiesta Bowl and the BattleFrog Fiesta Bowl Fan Fest Pregame Party are available for purchase by calling 480-350-0900 or visiting FiestaBowl.org.