CIVILIAN MILITARY COMBINE (CMC) ANNOUNCES NEW STRATEGIC PARTNERSHIP AND NEW VICE PRESIDENT OF EVENT OPERATIONS
INNOVATIVE BUSINESS MODEL GIVES VENUES MORE CONTROL AS PARTNERS
New York, NY (Monday, February 8, 2016) Civilian Military Combine, LLC, best known as CMC, announced that it has entered into a strategic partnership with Circle TPR and TeamWork Event Specialists. CMC is a unique obstacle course race that is paired with a challenging WOD style cross-training workout phase known as “The Pit”. This new partnership takes advantage of CMC’s revised business model which is innovative in the industry.
This new energized model offers venues the flexibility to co-brand and promote the race with their own name, to control consumer marketing for the event, and to enjoy all revenues from participant registration, spectator fees, sponsorships, accommodations, food and beverages, parking and retail merchandising. To support its venue partners, CMC will also offer Corporate Packages for teams wishing to utilize the course on the weekday’s preceding regular events, exposing CMC and its venues to the retreat and team building community.
“We are thrilled to have two new world class partners to help take CMC in the direction of our great new program. Outdoor
sports stadiums, entertainment facilities, military installations, public spaces, and resort destinations are all ideally suited to present the CMC and to benefit from this unique model and our participants, who represent the most desirable demographic for these venues.” – Richard Rosa, a spokesperson for CMC
Michael Visconti, COO of Circle TPR says “We are excited to have Civilian Military Combine as part of our suite of offerings along with our other brands and venue relationships. At the forefront of a fitness revolution, CMC provides a great platform for experiential marketing with huge potential as a global health and lifestyle brand.”
CMC has also announced the engagement of one of the country’s top obstacle race producers, Garfield Griffiths, as its new VP Event Operations. As Director of Race Operations and Course Designer for the Obstacle Course Racing World Championships, Garfield Griffiths brings his vast experience and design creativity to the new CMC. Per Mr. Griffiths, “I have been a fan of the unique CMC “Hybrid Obstacle Race” concept for a few years. The mix of a WOD style cross-training challenge as a precursor to tackling a 5-mile military-inspired obstacle race is exciting for people trying our sport for the first time. It’s a refreshing change for those who already enjoy obstacle course racing. I am honored to be a part of the CMC team”.
An announcement of the 2016 schedule with dates and venues is expected to be posted on the CMC website soon. The website may be accessed by going to www.cmcrace.com
For more information of how a destination may become affiliated with CMC, venue managers are directed to contact Richard Rosa at [email protected] or call 516-504-2118. CMC is also looking to hire regional General Managers to work directly with our venue partners. Those inquiries should be directed to [email protected]
About Civilian Military Combine (CMC)
Founded in 2011, CMC is a health and lifestyle fitness brand that has developed a highly recognized, cutting edge, military inspired obstacle course race, featuring The Pit, a challenging WOD-style cross training element that starts the race. CMC was specifically designed to level the playing field between endurance and strength athletes, and is an event for everyone – men and women, young and old, who live a life of athleticism, community and patriotism. www.cmcrace.com
About Circle TPR (“Circle”) http://www.circletpr.com
Circle is a leading guest experience company seamlessly combining cutting edge technologies and innovative thinking to deliver truly effective and compelling brand and consumer experiences both online and in the real world. As a global creative + production agency, Circle’s resources provide total business solutions.
About Teamwork Event/Installation Specialists
Teamwork Event Specialists is a full-service national event contractor specializing in private and corporate events, user group meetings, and trade shows.
Teamwork Installation Specialists is a diverse retail service company providing its clients nationwide installation of millwork, graphics, fixtures and logistics in a variety of retail, museum, corporate, apparel, and grocery environments. Among Teamwork’s Fortune 500 clients are TJ Maxx, Verizon, Reebok and Under Armour. www.teamwork-inc.com